On an average, it just takes a few moments to figure out if they need to stay or leave your website — which can be the distinction between a deal you’ve been sitting tight for, or the departure of a client.
Part of that choice is made on regardless of whether find your website to be trustworthy.
That is the reason we composed this post. We’ll cover the significance of having a reliable site, and things you can do to instantly ingrain a feeling of trust in your business.
Why a Trustworthy Website Is Important
With the likelihood of phishing tricks, malware—or even out and out poor customer service, individuals are significantly more vigilant with their clicks than at any other time.
What’s more, since you’re running an online shop where a transaction is occurring, you should be hyper mindful of how your business, and website are seen.
Fortunately, you don’t need to stress over the security of your checkout in case you’re utilizing a hosted solution—however shouldn’t something be said about the procedure of really getting a buyer to that point?
How might you inspire somebody to believe the security of your site so they proceed to the point of order?
On account of that, how about we get into some noteworthy strategies for making your site more reliable.
You’ll have no issue executing these strategies today.
- Having a Strong Design Makes a Huge Difference
Think of it like this: you’re walking down the street and are looking for a place to grab something to eat. Do you go into the restaurant with a cracked window, marquee signs with flickering lights, and with a strange odor coming out from under the door? Or, do you go into the restaurant that has beautiful type for their logo, bright lights, and open windows that welcomes people passing by?Probably the latter. So you should be applying the same principals to your online storefront—your website.
With that in mind, here are some quick tips on how to design for trust:
- Avoid all caps paragraphs
- Try to avoid comic-sans font (unless it’s a part of your overall strategy)
- Ensure your website doesn’t have any poor grammar
- Don’t use tacky stock images
- Keep the layout of your website simple
- Add a Hint of Personality to Your Website
Isn’t it nice when you visit either a retail store, or an online store, and feel as though you’re in good hands?You might not have even spoken to anyone yet—but you know from a purely visual aspect that everything will be okay. You just know that the people behind the business really care about their brand, and even the products they carry.Whether that be conveyed through the messaging on their website, storefront, or even something you read online—it’s clear that they’ve built a sense of trust with their customers. But how do they do it?
For an online store, a strong message on the frontpage of your website might be all it takes. Or, an about page with pictures of your employees and mission statement is a good idea too. Try to humanize your product pages as well by including pictures of real people using or interacting with your product.
- Make Sure Your Website Is Up-To-Date
Beyond just having consistent uptime, fast load speeds, as well as a custom domain—there’s a few other things you can do to ensure the overall health of your website.Be sure that all of the information on your website in regards to shipping, contact information, product information and more is all up to date. Take some time to go through product descriptions, as well as old blog posts to ensure that there isn’t any outdated information that may be misleading to a potential customer.A good way to subtly display that you’re on-top of things is to have some sort of press page, or press mentions displayed directly on your storefront.
- Use Secure Badges to Display That Your Website Is Safe
Now more than ever, online shoppers are hyper aware of their privacy and security. With that in mind, it’s important to be able to prominently display that a visitor on your website is browsing securely.If your ecommerce solution doesn’t automatically display a notice to customers upon checkout that they are using a secure server, you’ll want to be sure you let your customers know your website is secure by displaying your SSL certificate symbol or a notice informing them of the fact.
- Show That You’re Active Online
One thing that I frequently do, is check a store’s social presence to see how active they are with their community.If they haven’t commented, shared, or liked anything online in the past while—how can I be sure that they’re still an active store? What if they’re just taking orders and forgetting about shipping them out?It’s important to show that you’re engaging with your audience. Whether that be by responding to tweets on Twitter, or sharing product shots on Instagram—it eases a buyer’s mind.
Alternatively, having an online blog for your store is a fantastic way to keep your visitors and customers up to date with what’s going on with your business.
- Make It Easy for Anyone to Contact You
There’s nothing more frustrating than trying to contact a business and not being able to. If you’re a trusting business, then why make it difficult for your visitors and customers to contact you?By setting up a simple contact form on your website, you’re doing yourself wonders. Even better is if you are an established business and have the ability to provide your visitors with an address they can reach you at.It’s also good to include a phone number for visitors to reach you at. Customers expect that they should be able to reach you whenever they please—whether its through live chat, social media or phone—being responsive is absolutely critical in building trust in your business and website.
Make it easy for customers to actually speak to someone from your company, and their trust will grow.
Now that we’ve taken a look at some of the ways you can instill trust in your website, it’s up to you to start implementing some of these tips.
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