eCommerce Website – 4 Important Checks for Product Pages

Designing and building up an online store doubtlessly includes levels of arranging, strategizing, and testing. As the business, there may not be much you would know, not more than what will be the color theme, design template and features it will have. But still, there is a rundown of specialized know how’s that each customer must approach.

Below are few important points you should consider while developing your eCommerce website:

Page URLs:
When it comes to your website, your URLs are often the first thing Google and customers will see.

Page URL is one of the ranking factor search engines consider when determining a particular page relevance to a search query. While they do give weight to the authority of the overall domain itself, keyword use in a URL can also act as a ranking factor.

  1. Try to use your product title and keywords in URL.
  2. Keep URLs readable and simple like
  3. Avoid dynamic URL Strings like
  4. Words like “and” or “the” are just distractions and can be stripped out of the URL altogether.

The ‘www’ part:
What you think about and Are both same? Yes, you may think these are same URLs but when it comes to search engines, they consider both URLs different.

For your website you can choose any of that format but use anyone not both. There is absolutely no difference between www vs non-www. It’s completely a personal preference.

There are absolutely no SEO benefits of choosing one over another. Even Google has said that it all depends on your preference.

Breadcrumbs are a great way for engines to understand how your site is structured and to pass link juice logically and evenly to the places you want it. For bigger sites especially I really wouldn’t advise not using breadcrumbs.

Breadcrumbs can point keywords to certain pages while helping search engines to see how one page relates to another on your website. When used in a hierarchy, this improves SEO done to both your category pages and your innermost pages. They reinforce and improve your website’s internal linking structure.

This makes search engine bots to understand that they are looking at a breadcrumb. Thus, the breadcrumb has chances of appearing in the SERPs to facilitate users more.

Alt Tags:

Search engines and other robots cannot interpret images, but images can play a crucial part in how people interpret a particular web page. Alt tags solve for this by providing text which is read by the search engines. When Googlebot or other search engine crawlers inspect a page, images with properly formatted alt text contribute to how the page is indexed and where it ranks.

Alt tags are also useful for users viewing a webpage on screen readers or browsers that can’t process images.


Alt text is contained within the image tag: <img src=”myimage.png” alt=”nike_air_zoom” />.

Ask your developer is he can include above points for all products pages. These points helps search engines easily understand your web pages and ranking.