Once you’re up and running on Amazon, Flipkart or any marketplace, it’s time to start promoting your listings. Promoting products outside marketplaces, has the sole purpose of driving traffic to your product listing. This can be done in different ways, but each way basically consists of a link placed on an external site which leads to your product on Amazon.
Although there is a ‘backlink’ to your Amazon/Flipkart product, the link does not lead directly to a better ranking in “Amazon search results” but will improve customers visits through Google and other search engines. So, your ranking on Amazon will increase due to higher conversion rates and more sales, not because of more backlinks floating around the web.
Techniques to Hype Up Your Listing in Amazon:
- PPC (Pay Per Click) Advertising: You must be running PPC ads on Amazon so that your products can jump to the front page (albeit not organically) of Amazon search results. Your ads are getting way more impressions than your listing organically gets, and therefore more conversions (purchases) too.
What more can you do?
You can create a new website and link your products link on your website pages. There, customers can see pictures of your manufacturing unit, warehouse, shop, read a bio about your business, find more information about your business. You can also post blogs and more information to keep customer engaged. Once you are ready, start with Facebook ads and Google Adword ads, linking them to your website products. They click on your product page, and the ‘click here to buy’ button sends them to Amazon.
If your PPC ads simply sent them straight from Facebook to your Amazon listing, then they were less likely to convert (purchase).
It’s important to note that you need to ‘warmed up’ your customers before they reached their buying decision. If your PPC ads simply sent them straight from Facebook to your Amazon listing, then they were less likely to convert (purchase). After seeing the ad, they wanted to click around a bit, getting more information about the product and company. But if they went straight from ad click to Amazon, they got distracted by other ads on the Amazon listing, or clicked around in the section ‘what other customers viewed’ and ended up purchasing something else. Usually something cheaper. (That’s an assumptions, since your don’t actually know what they purchased instead of your product.)
So even though the customers are purchasing on Amazon and not on your website, they’re at least still purchasing. And the increased sales increases your Amazon ranking in turn.
- Email Newsletters: Now you have a steady stream of traffic visiting your website and liking your Facebook page, you can decide to expand into email marketing (also called CRM, Customer Retention Management).The problem with Amazon, is that Amazon doesn’t want sellers to contact their buyers at will. If it’s directly related to an issue with a purchase, that’s no problem. But they frown heavily upon emails sent asking for a review – and contacting customers to encourage them to buy again is prohibited. So what will you do when the new product launch comes out? Will the customers who purchased from your last time remember your company when new product or version rolls out?You need to gets smart and decides to get your customers’ email address a different way: through Facebook and your website. You can offer a Rs. 50-off coupon when customers sign up for your newsletter. Violá! You now have a list of customers that you can cross-reference with the coupon codes to know what they purchased. So when the new product rolls out, he’ll be ready with a list of targeted emails to send out.
- Reviewers & Testers:
You can follow a few niche blogs on products you offer. So you can decide to reach out to one of the authors and see if he’ll write a review about your product. You of course doesn’t have to only stick to bloggers.There are YouTubers (vloggers), instagramers, celebreties, and others.One thing you definitely avoids is compensating customers to get a product review (Amazon’s review policy, incentivized reviews ones written in exchange for a free or discounted product, or even for cold, hard cash are strictly prohibited)